<\/p>\n\n\n\n
P\u0159es \u010d\u00edm d\u00e1l z\u0159eteln\u011bj\u0161\u00ed p\u0159esun \u0159ady lidsk\u00fdch \u010dinnost\u00ed do virtu\u00e1ln\u00edho prost\u0159ed\u00ed si tisk st\u00e1le udr\u017euje nezastupitelnou roli. Jeho mo\u017enosti a slu\u017eby jsou cenn\u00e9 zejm\u00e9na tam, kde hraje prim kreativita, rozmanitost vyu\u017eit\u00ed a snaha zap\u016fsobit na v\u00edce smysl\u016f najednou: v klasick\u00e9 polygrafii, kni\u017en\u00edm pr\u016fmyslu, marketingu, v obalov\u00e9 technice, v m\u00f3d\u011b, ale tak\u00e9 t\u0159eba v interi\u00e9rov\u00e9m designu. P\u0159ipome\u0148te si tedy tak\u00e9 Mezin\u00e1rodn\u00ed den tisku, kter\u00fd p\u0159ipadl na 20. \u0159\u00edjna.<\/p>\n\n\n\n
Technologie tisku zaznamenala za posledn\u00edch 100 let ohromuj\u00edc\u00ed pokrok a to nejen v tisku z v\u00fd\u0161ky, z hloubky a z plochy, ale i v digit\u00e1ln\u00edch technologi\u00edch. Od prvn\u00edch rozetov\u00fdch a liniov\u00fdch tisk\u00e1ren \u0161el v\u00fdvoj sm\u011brem k jehlov\u00fdm, laserov\u00fdm a inkoustov\u00fdm p\u0159\u00edstroj\u016fm a\u017e k 3D tisk\u00e1rn\u00e1m. Dne\u0161n\u00ed mo\u017enosti jsou pak t\u00e9m\u011b\u0159 neomezen\u00e9.<\/p>\n\n\n\n
P\u0159ipomenout znovu chceme tisk knih, kter\u00fd z\u016fstal v\u00a0covidov\u00e9m obdob\u00ed jedn\u00edm z\u00a0nejd\u016fle\u017eit\u011bj\u0161\u00edch odv\u011btv\u00ed polygrafick\u00e9ho pr\u016fmyslu navzdory klesaj\u00edc\u00edm n\u00e1klad\u016fm. Vydavatel\u00e9 se zam\u011b\u0159ili na n\u00edzkon\u00e1kladov\u00e9 publikace, kter\u00e9 pomoc\u00ed kreativn\u00edho designu p\u0159izp\u016fsobovali sv\u00fdm \u010dten\u00e1\u0159\u016fm \u201ena t\u011blo\u201c. S\u00a0v\u00fdraznou \u00falohou tisku st\u00e1le po\u010d\u00edtaj\u00ed i market\u00e9\u0159i, kte\u0159\u00ed ve sv\u00fdch rozpo\u010dtech vyhrazuj\u00ed nejm\u00e9n\u011b t\u0159etinu na ti\u0161t\u011bnou reklamu. A nejde jen o billboardy a plak\u00e1ty ale i dal\u0161\u00ed tiskoviny. Budoucnost tisku z\u016fst\u00e1v\u00e1 opravdu barevn\u00e1 a nic nenazna\u010duje, \u017ee by ti\u0161t\u011bn\u00e9 materi\u00e1ly zastar\u00e1valy, naopak se skv\u011bl\u011b dopl\u0148uj\u00ed s\u00a0digit\u00e1ln\u00edm sv\u011btem.<\/p>\n\n\n\n
Litografie a kamenotisk<\/strong><\/p>\n\n\n\n P\u0159ed 250 lety, dne 6. Listopadu 1771 se v Praze narodil Alois Jan Nepomuk Franti\u0161ek Senefelder. I kdy\u017e nebyl tiska\u0159em, stal se vyn\u00e1lezcem litografie, neboli kamenotisku, kter\u00fd se 350 let po vyn\u00e1lezu knihtisku stal dal\u0161\u00ed tiskovou technikou, existuj\u00edc\u00ed dodnes. Vyn\u00e1lezcovo v\u00fdro\u010d\u00ed nakonec neprob\u011bhlo zcela skryt\u011b, nebo\u0165 p\u0159edsedovi Spole\u010dnosti tisku p\u0159i \u010cS VTS V. Luke\u0161ovi se p\u0159es absolutn\u00ed nez\u00e1jem polygrafick\u00e9 ve\u0159ejnosti poda\u0159ilo za\u0159adit vzpom\u00ednku na Aloise Senefeldera do televizn\u00edho magaz\u00ednu Z Metropole a do Kalend\u00e1ria, a reagoval i \u010dasopis Packaging a PaC.<\/p>\n","protected":false},"excerpt":{"rendered":" P\u0159es \u010d\u00edm d\u00e1l z\u0159eteln\u011bj\u0161\u00ed p\u0159esun \u0159ady lidsk\u00fdch \u010dinnost\u00ed do virtu\u00e1ln\u00edho prost\u0159ed\u00ed si tisk st\u00e1le udr\u017euje nezastupitelnou roli. Jeho mo\u017enosti a slu\u017eby jsou cenn\u00e9 zejm\u00e9na tam, kde hraje prim kreativita, rozmanitost vyu\u017eit\u00ed a snaha zap\u016fsobit na v\u00edce smysl\u016f najednou: v klasick\u00e9 polygrafii, kni\u017en\u00edm pr\u016fmyslu, marketingu, v obalov\u00e9 technice, v m\u00f3d\u011b, ale tak\u00e9 t\u0159eba v interi\u00e9rov\u00e9m<\/p>\n","protected":false},"author":2,"featured_media":361,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4,13],"tags":[],"class_list":["post-360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene","category-ostatni","category-pac",""],"_links":{"self":[{"href":"https:\/\/svettisku.eu\/index.php\/wp-json\/wp\/v2\/posts\/360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/svettisku.eu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/svettisku.eu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/svettisku.eu\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/svettisku.eu\/index.php\/wp-json\/wp\/v2\/comments?post=360"}],"version-history":[{"count":1,"href":"https:\/\/svettisku.eu\/index.php\/wp-json\/wp\/v2\/posts\/360\/revisions"}],"predecessor-version":[{"id":362,"href":"https:\/\/svettisku.eu\/index.php\/wp-json\/wp\/v2\/posts\/360\/revisions\/362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/svettisku.eu\/index.php\/wp-json\/wp\/v2\/media\/361"}],"wp:attachment":[{"href":"https:\/\/svettisku.eu\/index.php\/wp-json\/wp\/v2\/media?parent=360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/svettisku.eu\/index.php\/wp-json\/wp\/v2\/categories?post=360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/svettisku.eu\/index.php\/wp-json\/wp\/v2\/tags?post=360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}